Offering a Recommended Route to Market at Competitive Costs

Marketing Services that we Offer

Account Level Marketing

 

This is the prize and APM’s success; our skills in account management are unsurpassed, taking in a thorough understanding of the retail tools available to access your profile consumers. Persuasive tactical approaches ensuring the best shelf space and skills in acquiring the huge potential of additional off-shelf activity.

The keys are maintaining the products focus, keeping pressure in the heart of retail buyer’s portfolios thereby increasing consumer recognition. Strategy and tactics are great tools, the essential ingredient is personality, and the unquantifiable element of building buyer rapport that makes APM’s difference and drives success.   

 

Distribution and logistics

 

Within APM’s capabilities is the distribution logistics, to ensure costs are kept to the absolute minimum deliveries are to one UK holding depot, racking is organised by ‘sell by date’ and logistics forged into the retailers integrated supply chains. Britain’s largest retailers consolidation systems can save 60% of distribution costs releasing investment in the brand. Web based stock and distribution reporting ensures 24–hour stock movements can we monitored in real time.  

 

Positioning and pricing

 

The retail price point and margin mix for the retailer is the important starting point. Without either the product will not make it successfully to market. Pricing models need to take account of promotional spend to raise consumer awareness. Retail margins in grocery are demanding, added to this 20% VAT on the selling price of many items makes the importance of planning ahead essential.

 

Product Research

 

A new product proposed for the British retail market must have - retail need, a strong point of difference and not easily replicated in retailer private label. An experienced and professional approach will ensure the offer is sufficiently robust, the right resonance and communication with the British consumer thereby offering the very best chance to sustain success.

 

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Featured Case Study:

Rice Works

Whole grain rice tortilla chips from the USA. Riceworks contain over 25%. A completely new item for the snack category, with over 25% whole grain rice, low in fat... Read More

Rice Works Product Range

Offering a Bespoke, Recommended Route to Market at Competitive Costs

Product Research

Product Research

A new product proposed for the British retail market must have - retail need, a strong point of difference and not easily replicated in retailer private label. An experienced and professional approach will... Read More

Product Positioning

Positioning and Pricing

The retail price point and margin mix for the retailer is the important starting point. Without either the product will not make it successfully to market. Pricing models need to take account of promotional... Read More

Product Distribution

Distribution and Logistics

Within APM’s capabilities is the distribution logistics, to ensure costs are kept to the absolute minimum deliveries are to one UK holding depot, racking is organised by ‘sell by date’ and logistics forged into... Read More

Account Marketing

Account Level Marketing

This is the prize and APM’s success; our skills in account management are unsurpassed, taking in a thorough understanding of the retail tools available to access your profile consumers... Read More

APM Foods works with some of the UK’s leading retailers, including:

 

AsdaSainsburysTescoWaitrose